Written by: Chloe McAuliffe
Photo courtesy from Flying Solo photographers
What is NYFW?
It’s the most glamorous time of the year. Models strut the newest collections, elite influencers gather with gaping mouths and wide eyes and designers finally get to show off their masterpieces. It's fashion week. Fashion week is a semi-annual event that happens in February and September of each year, revealing fall/winter and spring/summer trends. The seven- to nine-day event happens in what is known as the “Big 4”: Milan, London, Paris and New York. But what IS New York Fashion Week? You’re about to find out!
What seems to be a simple week and a half turns out to be a much more. I was lucky enough to live out the fashion week process while interning for Flying Solo during NYFW’s February showcase. Flying Solo is a company for independent designers that calls itself the “new era for women.” Flying Solo strives to only represent women-owned fashion retail businesses in apparel, bathing suits, shoes and accessories.
So, what does a week of preparations look like?
DAY 1: Model Casting and a dream becoming reality
My internship began at 11 a.m. on Sunday, February 6. I walked 45 minutes from my apartment in the Lower East side all the way to the Flying Solo office in SoHo. The first day was all about finding “the look,” aka model casting day.
From the start, there were over 300 models lined up outside in snowy weather and waiting for their turn to show the executives what they could bring to the runway.
Within the first five minutes of arriving and meeting the Flying Solo team, I was tasked with running to the nearest store to grab large packs of sharpies for the model forms, printing about 700 model forms and making sure the line was organized all before the first casting call.
In other words, it was mayhem, but in my words, it was fashion week. From 11 a.m. to 5 p.m., I took every model’s headshot, filmed their runway walk and sorted the "yes" pile, "no" pile and "final decision" pile.
At the end of the day, I was given my schedule for the week, and it went a little like this…
DAY 2: Showroom Maintenance and Icons
Monday was all about organizing the showroom and completing pulls and returns. Flying Solo offers clients and creatives the opportunity to pull clothing and accessories from their showroom for any projects or photoshoots they might have.
When working in the showroom, I had to make sure all of the clothing, shoes and accessories were color-coded and neatly placed on the racks and shelves. When a client came in to take a pull, I documented the garment or piece into a Microsoft Excel spreadsheet with the designer’s brand name, the color, the type of item and a distinction about the item's material. One of the creatives I pulled for was Natasha Bird, Elle Magazine’s Executive Digital Editor, who is a true icon in everything editorial fashion to me.
DAYS 3 & 4: Busy Work and Business
Tuesday and Wednesday were very similar, quite stationary days. During both days, we worked to pack up all of the retail clothing and floor items in order to empty the racks for designers to drop off their collections. In addition to packing up the retail area of the store, I also checked in the designers with their store name and contact information and showed them where they would be stationed for fitting day. I also designed and built 200+ COVID-safe face shields with the Flying Solo logo for the Flying Solo team, designers and guests at the shows.
DAY 5: Fittings and Fabulous Fanatics
8 a.m.: Arrive at Flying Solo and meet the new Parsons and NYU student interns
8:45 a.m.: Get paired with designers and brands for the day
Every intern's day and schedule looked a little different, because some were paired with only one designer while others were paired with several. I was paired with two jewelry brands: Trend Jewelry and CW Jewels (Instagram handles: @trendjewelry_handmadedesigns and @cw_jewels).
The whole day was sectioned off into time blocks from 9 a.m. to 12 p.m., 12 p.m. to 3 p.m. and 3 p.m. to 6 p.m. Although most interns were set in a time frame, being paired with jewelry brands meant that I was going to be on-call with designers and models from 9 a.m. to 6 p.m.
When a designer approached me to use a piece, I would contact the jewelry designer I was working with and show them which piece was being used, how it was styled and see if they wanted to make any changes. Once each designer liked the look we created, I sought final approval from one of the two head stylists at Flying Solo. Once each look was approved, the models headed to the shoot room to get photographed holding a name card with the brand they were wearing and any other collaborating accessory brands. In addition to the styling, photographing and collaborating, this day was full of networking with designers, models and other interns.
A look at Flying Solo's showroom on fitting day. Photo Credit: Frank Raudsepp
A look at Flying Solo's showroom on fitting day. Photo Credit: Frank Raudsepp
9 a.m. to 12 p.m.: First time block for designers and models to style outfits for the show
During this time block, I worked with Hala Al Mamari (Instagram handle: @hala.almamari).
12 p.m. to 3 p.m.: Second time block for designers and models to style outfits for the show
During this time block, I worked with Ennstore (@ennstore.ru) and Nabys Vielman (@nabysvielman).
3 p.m. to 6 p.m.: Third time block for designers and models to style outfits for the show
During this time block, I worked with Elliat (@elliatt), Mia Cherise (@mia.cherise), and NG2 Studios (@ng2_studios).
6 p.m. to 10 p.m.: Begin model cards and finish any fittings that still needed to be completed
DAY 6: The Show Day before Show Day
The day before the show is almost more chaotic than the actual show itself. I found myself running around like mad gathering outfits, sourcing garment bags and making model cards. That was all I did on Friday. I arrived at the Flying Solo store around 11:30 a.m. after my morning class (I was still balancing school during the week) and didn’t leave until 1:30 a.m. - all to get right back up at 6 a.m. for the show.
DAY 7: On the Runway
The minute you blink, it's over. Although a long, 14-hour day on your feet spent tirelessly working and shoving any food you can find down your throat when you get a chance seems miserable, it was quite the opposite.
On Flying Solo’s show day, interns were put at different stations throughout the three story building in the middle of SoHo, New York. The stations included greeting & elevators, press floor, backstage and show photographers/live streamers.
Behind the runway shot of a model wearing her outfit.
Behind the runway shot of a model wearing her outfit.
Behind the runway dressing room
Behind the runway dressing room
Behind the runway shot of the male models in line to walk, Photo Credit: Matt Licari
Behind the runway shot of the male models in line to walk, Photo Credit: Matt Licari
I was placed backstage to be in charge of dressing and changing models in between shows, manning the long line before their catwalk and solving any potential apparel issues. It was no breeze. The room to change was minimal, and models had to toss their clothes anywhere they could in order to get into the next outfit. And, there was only one bathroom on the floor.
Despite the backstage chaos, I was able to sneak out during show five and six to get a look at what I was helping put out on the runway. Being able to see the show in person and see the cameras, people and New York City skyline was incredible. The crowd was filled with influencers such as TikTok star Kate Bartlett, along with special guests and designers and their families.
On the runway, shoes and accessories, Photo Credit: Matt Licari
On the runway, shoes and accessories, Photo Credit: Matt Licari
On the runway with model and shoe photographers
On the runway with model and shoe photographers
On the runway, shoes
On the runway, shoes
On the runway, Halal Al Mamari dress
On the runway, Halal Al Mamari dress
Models walking off the runway to backstage
Models walking off the runway to backstage
Model walking in orange and blue sequin leotard, Photo Credit: Matt Licari
Model walking in orange and blue sequin leotard, Photo Credit: Matt Licari
Fashion Week may have been one of the most mentally and physically exhausting experiences of my life, but it was also the best one. I would never trade it for anything in the world, and I am determined to do it again in September. But, for now, I think I’ll keep my cowgirl boots on and live the slow and steady country lifestyle.
Chloe McAuliffe is the Creative Director and Design Editor for Image Magazine. She is a junior at Texas Christian University, double majoring in strategic communication and design studies. Chloe is looking to pursue a career in fashion.